The Asian Insider

The Asian Insider

Unconventional Wisdom for Asian Business

eBook - 2004
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Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating.
Publisher: New York : Palgrave Macmillan, 2004
ISBN: 9781403948403
1403948402
9781403916570
1403916578
9781280221026
128022102X
1403916578
Characteristics: 1 online resource (x, 294 pages)
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